There are some very vital questions that a business owner needs to ask themselves before they embark on the logo design process. When you ask yourself the right questions, you will have a clear perspective on how to go about the entire logo design process.
The top five questions you need to ask yourself are as follows.
What Type of Logo Do You Want?
There are numerous types of logos that include wordmarks, lettermarks, pictorial logos, Mascots, Emblems, a combination of other types of logos, and abstract logos. All these types of logos have different characteristics and makeup. Therefore, sit down and decide the type of logo design that you want.
What Are The Best Colors To use?
Every logo design will have a different color depending on the kind of service or product the business offers. Therefore, as you choose, consider what you are offering. Other than that, you should consider the type of emotions the colors should evoke in a person. Color and human emotions are tangled up together since different colors stir up different emotions. While at it, you can also consider the popular colors used in the industry you are venturing into.
What Do You Want Your Logo To Communicate?
Remember, logos will always speak for your business when you are not present. It will also show the personality of the business. Therefore, if you need to communicate fun, nature- friendliness, cleanliness, trustworthiness, calmness, and so forth you should choose appropriate logo designs and logo colors. Ensure that you know exactly what you want people to see and think when they first see your logo.
What Type Of Font That Will Suit Your Business Perfectly?
There are different kinds of fonts. There are those that are dramatic and whimsical while there are those that are just plain. Depending on what your business is all about you should be able to decide the kind of font. For example, businesses like law firms cannot have dramatic fonts, but an entertainment company can have it. A business selling adult products should use straightforward fonts while those selling children products can be whimsical.
Should You Design The Logo on Your Own or Outsource a Designer?
This is a question that many people think over, and the decision will mostly be influenced by the cost and personal experience in logo design. If you have the skills, experience, and knowledge of logo design, you should do it. But if you lack these and have money, you can outsource. Always go for a designer you can afford. You may also choose to outsource for other reasons.
When everything is clear, you will get the perfect logo for your brand. You can now quickly take the next step of getting the logo design process started.